Privacy Policy

Last updated: 15 January 2025

1. Introduction

Bradwaltonphoto Ltd ("we", "our", "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, and safeguard your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Our registered office is at 47 Marylebone High Street, London W1U 5HG, United Kingdom. We are registered with the Information Commissioner's Office (ICO) under registration number ZA847392.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide when you:

  • Create an account or place an order
  • Subscribe to our newsletter
  • Contact us via email, phone, or contact forms
  • Book a showroom visit or masterclass
  • Participate in surveys or promotions

This may include: name, email address, postal address, phone number, payment information, and any other information you choose to provide.

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information including:

  • IP address and browser type
  • Device information and operating system
  • Pages visited and time spent on our site
  • Referring website addresses
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use your personal data for the following purposes:

  • Processing and fulfilling your orders
  • Communicating with you about your purchases
  • Providing customer support and responding to enquiries
  • Sending marketing communications (with your consent)
  • Improving our website and services
  • Preventing fraud and ensuring security
  • Complying with legal obligations

4. Legal Basis for Processing

We process your personal data based on:

  • Contract Performance: To fulfill our contractual obligations when you make a purchase
  • Legitimate Interests: To improve our services and prevent fraud
  • Consent: For marketing communications and non-essential cookies
  • Legal Obligation: To comply with tax, accounting, and other legal requirements

5. Data Sharing and Disclosure

We may share your information with:

  • Service Providers: Payment processors, shipping companies, and IT service providers
  • Legal Authorities: When required by law or to protect our rights
  • Business Transfers: In the event of a merger, acquisition, or sale of assets

We do not sell your personal data to third parties.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

  • SSL encryption for data transmission
  • Secure payment processing through PCI-compliant providers
  • Regular security assessments and updates
  • Access controls and staff training

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Typically:

  • Order information: 7 years (for tax and accounting purposes)
  • Marketing data: Until you withdraw consent
  • Website analytics: 26 months

8. Your Rights

Under UK GDPR, you have the following rights:

  • Right of Access: Request a copy of your personal data
  • Right to Rectification: Correct inaccurate or incomplete data
  • Right to Erasure: Request deletion of your data
  • Right to Restriction: Limit how we use your data
  • Right to Data Portability: Receive your data in a structured format
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent for marketing or cookies

To exercise these rights, contact us at [email protected]

9. Cookies

We use cookies to enhance your browsing experience. For detailed information, please see our Cookie Policy.

10. Third-Party Advertising

We use Taboola, a third-party content recommendation platform, to display sponsored content and advertisements on our website. Taboola may collect information about your browsing activity to provide personalized content recommendations.

Information collected by Taboola may include:

  • Pages visited on our website
  • Time spent on pages
  • Click behavior
  • Device and browser information
  • IP address

For more information about Taboola's privacy practices and to opt-out of personalized advertising, visit: Taboola Privacy Policy

11. International Transfers

Your data is primarily stored within the UK and European Economic Area. If we transfer data outside these regions, we ensure appropriate safeguards are in place.

12. Children's Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal data from children.

13. Changes to This Policy

We may update this Privacy Policy periodically. The "Last updated" date at the top indicates when changes were last made. We encourage you to review this policy regularly.

14. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us at:

Bradwaltonphoto Ltd
47 Marylebone High Street
London W1U 5HG
United Kingdom
Email: [email protected]
Phone: +44 20 7946 8273

15. Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Tel: 0303 123 1113
Website: www.ico.org.uk